Influencer Marketing Manager

We're building a regulated RWA platform that connects physical gold mining with Web3 infrastructure. Your job: find the right influencers, negotiate hard, secure the best pricing, manage content quality, and deliver measurable ROI. You'll be hands-on — sourcing, evaluating, negotiating, reviewing, optimizing. This is real performance marketing, not "coordination."

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What you'll do

Influencer discovery

• Identify relevant creators in crypto, fintech, trading.
• Quickly assess potential ROI using audience metrics, CPM, historical performance, and relevance.
• Detect fake engagement: abnormal view dynamics, suspicious comments, inflated subscriber growth, geo inconsistencies.
• Build and maintain a structured, constantly updated influencer database.

Negotiation & deal-making

• Lead communication with influencers and their managers.
• Negotiate format, pricing, and deadlines — our internal benchmark is reducing initial crypto-influencer rates by several multiples.
• Document agreements clearly and minimize risks on every deal.

Content management & quality control

• Adapt briefs for each influencer's style and audience.
• Review drafts for logic, factual accuracy, tone, and product alignment.
• Review final materials before publication, provide corrections, and ensure deadlines are met.
• Track publication and first-wave performance metrics.

Performance analysis

• Evaluate effectiveness of each placement: ROI, CPA, retention, traffic quality, registrations, conversions.
• Optimize spend based on performance insights.
• Prepare regular reports for the influencer acquisition channel.

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What you'll bring

• Experience working with influencers in crypto or fintech is a strong plus.
• Excellent negotiation skills, including hard bargaining when needed.
• Ability to write clear, structured briefs for creators.
• Understanding of YouTube metrics, Telegram dynamics, and crypto audience specifics.
• Basic analytics skills and the ability to distinguish real audiences from manipulated metrics.
• High operational speed and the ability to manage dozens of conversations simultaneously.
• Ownership mindset and a strong focus on ROI.

Who you are

• Hands-on and proactive.
• Comfortable operating independently without micromanagement.
• Communicate clearly and maintain tidy, structured correspondence.
• Unafraid of large message volumes and fast-paced workflows.
• View marketing as an iterative, data-driven process.

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How we work

• Global team, HQ in Cyprus.
• English — fluent required.
• Russian — nice to have.
• We value respect, clarity, and speed.
• No corporate nonsense, no layers.
• Remote from anywhere within Western–Eastern Europe time zones.
• Flexible working hours.
• Competitive pay.
• Long-term role.